I don't have a Porsche 911 Targa (otherwise I might have kept this rare, but very eye-catching poster designed by Hans Lohrer), and it has now sold to an enthusiast family that does.
However, the Targa is more than just a striking design; it represents Porsche’s innovative response to a critical challenge in the 1960s. As U.S. safety regulations threatened to ban convertibles due to rollover risks, Porsche developed a solution that maintained the thrill of open-air driving without compromising safety.
Debuting at the 1965 Frankfurt Motor Show and hitting the market in 1967, the Porsche 911 Targa featured a fixed rollover bar, a removable roof panel, and initially, a soft rear window that was later replaced by glass in 1968. Marketed as a "safety cabriolet," it offered the best of both worlds: the structure of a coupe with the freedom of a convertible.
Named after the famous Targa Florio race, where Porsche had excelled, the Targa became a hallmark of the 911 lineup. This clever design allowed Porsche to address safety concerns while preserving the performance and style that enthusiasts craved. Today, the Targa remains a timeless symbol of Porsche’s ingenuity and commitment to the driving experience.