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This article I wrote for Petrolicious is a trip down memory lane because I wrote it all the way back in 2014. Thinking about this article now vis a vis the posters I've been attracted to, Lohrer is credit on quite a number of my favorites including the "Poodle," "Helmet," and "Golf Clubs," the last of which is part of the sought after "lifestyle" series of Porsche showroom posters. While Erich Strenger is often credited with giving Porsche its graphic identity, I do believe Hans Lohrer was a key man and overlooked today.    

Sometimes you get offered a poster that is in less than prime or mint condition...but you sort of have to purchase it because where/when are you going to find another one? This was the case for me with this 1967 Porsche "Superb Sporting" showroom poster.  When I purchased it, I knew it was intact, but that it had multiple areas of cracking and color loss from improper storage. In fact, the poster looked like it had been crumpled up at some point. That being said, it was a rare and cool poster, illustrating the dual nature of the Porsche 911....